The brief for the Wordsworth Hotel & Spa was simple – they wanted to increase the number of bookings achieved via their website. The key phrase being “bookings” not simply “traffic” as extra irrelevant visitors seldom leads to any additional business.
The Hotel’s owners were looking for a complete redesign of their online presence and we started by developing a new website and online marketing strategy centred on Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising.
The Wordsworth Hotel’s website underwent a complete makeover to better present the content and we continue to update its design and maintain its content today. Thanks to our expertise and knowledge of SEO, the hotel now has a top 3 position on the first page of Google’s results, giving them a stream of highly targeted traffic that converts to regular room bookings.
The website has now become The Wordsworth Hotel’s main marketing tool and receives hundreds of additional visits per day due to organic searches that lead directly to room bookings.
At key points in the calendar sales are further boosted with targeted PPC advertising and email marketing campaigns to drive seasonal searches such as those during the Christmas period. We produce monthly reports showing the key statistics for both web traffic and email campaigns. In addition we manage their client database and ensure that their data is kept up-to-date.
If you would like help with your online marketing or website, or simply would like to know a little more about SEO and PPC and how they could work for you, let us know.
Call us on 0845 241 5410 .
