Men Matter is a charity appeal raising funds on behalf of Christie’s for the research and treatment of male cancers.
GAP PR & Marketing were charged with developing a marcoms strategy that suited the charity’s smaller budget and individual needs, with a particular emphasis on events and fundraising.
We developed and designed a completely new website for Men Matter as part of their online marketing and also assisted with a number of unusual PR moves such as creating a mascot and releasing a charity rock single, made available to buy on Amazon and iTunes.
Lots of fundraising events and opportunities have come to completion due to GAP PR’s involvement and knowledge of event organising. Gigs at Manchester restaurants, bucket collections, stalls at local festivals, and plenty of media coverage has been secured through our contacts.
We also assisted on managing key tie-ups with partners such as Rock Radio and Lancashire County Cricket Club, all of which are central to the charity’s fundraising efforts.
Further information about Men Matter can be be found on their website www.menmatterappeal.com
