Maybe you received a clip of Susan Boyle’s audition for Britain’s Got Talent, or a the video of the couple who did the Dirty Dancing dance routine at their wedding dance? Chances are you’ve seen or recieved an example of viral marketing.
A viral marketing message encourages people to pass along aand share, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, and in some recent cases to millions.
It can be an amazing way to generate a huge amount of buzz and brand awareness whether it’s carried out online or offline which is referred to as “word-of-mouth.”
The Susan Boyle’s clip has become the most downloaded clip ever! Overnight she became a massive worldwide star, the viral marketing campaign was so successful was invited on the Oprah Winfrey show and to sing in the Whitehouse for Barack Obama! So yes viral marketing, when done properly does work.