We came across this information on where a typical website’s visitors come from and thought it was interesting:
Where your website visitors typically come from
So although Search Engines provide approximately half of all traffic and you should use SEO and PPC where appropriate to drive traffic from search engine results pages, direct links and direct typing provide almost as much traffic.
So going through the basics and making your website address highly visible on all marketing materials is worth the effort even if it’s not that exciting. As is online PR and other online content creation work that builds inbound links.
One of our most successful recent activities in this area has been the use of the many competition outlets such as those offered by Large Magazine and many others. They are simple to set-up and very cost effective particularly for those in consumer markets such as hospitality and retail.
