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	<title>PR &#38; Marketing Consultancy &#124; GAP PR and Marketing Ltd &#187; Advice</title>
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	<description>PR and marketing help and advice for all sizes of businesses</description>
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		<title>Where your website visitors come from</title>
		<link>http://www.gapgb.com/index.php/2010/07/where-the-visitors-come-from/</link>
		<comments>http://www.gapgb.com/index.php/2010/07/where-the-visitors-come-from/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 11:23:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advice]]></category>

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		<description><![CDATA[We came across this information on where a typical website&#8217;s visitors come from and thought it was interesting: So although Search Engines provide approximately half of all traffic and you should use SEO and PPC where appropriate to drive traffic from search engine results pages, direct links and direct typing provide almost as much traffic. [...]]]></description>
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		<title>Is SEO a scam?</title>
		<link>http://www.gapgb.com/index.php/2010/05/is-seo-a-scam/</link>
		<comments>http://www.gapgb.com/index.php/2010/05/is-seo-a-scam/#comments</comments>
		<pubDate>Fri, 07 May 2010 11:52:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advice]]></category>

		<guid isPermaLink="false">http://www.gapgb.com/?p=3389</guid>
		<description><![CDATA[Is Search Engine Optimisation (SEO) a scam? Apparently yes according to one prospective client I met recently. But they did accept that being high-up on Google and other search engines would be of value to their business. SEO is basically the process of matching your website to the search terms that web users type into [...]]]></description>
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		<title>Virgin Media &#8211; Why bother?</title>
		<link>http://www.gapgb.com/index.php/2010/03/virgin-media-why-bother/</link>
		<comments>http://www.gapgb.com/index.php/2010/03/virgin-media-why-bother/#comments</comments>
		<pubDate>Sun, 28 Mar 2010 16:39:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advice]]></category>

		<guid isPermaLink="false">http://www.gapgb.com/?p=3347</guid>
		<description><![CDATA[Why do companies bother to market their products and services when they have no system in place to actually sell them should anybody respond to their marketing? Virgin Media are a case in point &#8211; they market very well but now I&#8217;ve tried twice to switch to them and both times they have failed to [...]]]></description>
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		<title>Pay per click???</title>
		<link>http://www.gapgb.com/index.php/2009/07/cost-effective-pay-per-click/</link>
		<comments>http://www.gapgb.com/index.php/2009/07/cost-effective-pay-per-click/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 14:54:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[key phrases]]></category>
		<category><![CDATA[keyoword research]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search engine optimisation]]></category>

		<guid isPermaLink="false">http://www.gapgb.com/?p=1771</guid>
		<description><![CDATA[What is pay per click? This is an internet marketing technique which helps you promote a product or service online. Pay per click is a great way to advertise without spending too much, because you only pay when a person clicks your ad. It is also something which can be monitored on a daily or [...]]]></description>
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		<title>Marketing Communications</title>
		<link>http://www.gapgb.com/index.php/2009/07/marketing-communications/</link>
		<comments>http://www.gapgb.com/index.php/2009/07/marketing-communications/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 08:23:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advice]]></category>

		<guid isPermaLink="false">http://www.gapgb.com/?p=1642</guid>
		<description><![CDATA[Marketing communications is a management process through which an organisation enters into a dialogue with its various audiences. to accomplish this the organisation develops, presents and evaluates a series of messages to identified stakeholders.]]></description>
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		<title>Blogging</title>
		<link>http://www.gapgb.com/index.php/2009/06/blogging/</link>
		<comments>http://www.gapgb.com/index.php/2009/06/blogging/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 12:50:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advice]]></category>

		<guid isPermaLink="false">http://www.gapgb.com/?p=1573</guid>
		<description><![CDATA[You might be asking WHAT IS A BLOG? Well you are reading one right now, this article is a blog. &#8220;Blog&#8221; is an abbreviated version of &#8220;weblog,&#8221; which is a term used to describe web sites that maintain an ongoing chronicle of information. A blog is a frequently updated website it can feature diary-type commentary [...]]]></description>
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		<title>What can cause related marketing do for my business?</title>
		<link>http://www.gapgb.com/index.php/2009/06/what-can-cause-related-marketing-do-for-my-business/</link>
		<comments>http://www.gapgb.com/index.php/2009/06/what-can-cause-related-marketing-do-for-my-business/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 13:31:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advice]]></category>

		<guid isPermaLink="false">http://www.gapgb.com/?p=1541</guid>
		<description><![CDATA[Recent trends across business have begun to suggest a new route to consumers’ attention in the marketing field, this being the use of corporate social responsibility and cause related marketing. Corporate social responsibility (CSR) “demands that business takes responsibility for social problems, issues and social and political goals beyond their core business activities”. This ideology [...]]]></description>
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		<title>Does viral marketing work?</title>
		<link>http://www.gapgb.com/index.php/2009/06/does-viral-marketing-work/</link>
		<comments>http://www.gapgb.com/index.php/2009/06/does-viral-marketing-work/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 15:23:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advice]]></category>

		<guid isPermaLink="false">http://www.gapgb.com/?p=1538</guid>
		<description><![CDATA[Maybe you received a clip of Susan Boyle&#8217;s audition for Britain&#8217;s Got Talent, or a the video of the couple who did the Dirty Dancing dance routine at their wedding dance? Chances are you&#8217;ve seen or recieved an example of viral marketing. A viral marketing message encourages people to pass along aand share, creating the [...]]]></description>
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		<title>What is SOCIAL MEDIA?</title>
		<link>http://www.gapgb.com/index.php/2009/05/what-is-social-media/</link>
		<comments>http://www.gapgb.com/index.php/2009/05/what-is-social-media/#comments</comments>
		<pubDate>Wed, 27 May 2009 15:14:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advice]]></category>

		<guid isPermaLink="false">http://www.gapgb.com/?p=1432</guid>
		<description><![CDATA[Social Media is becoming a very common phrase but do you know what it is? In its most basic form, it is people having conversations and sharing information online. These conversations can take a variety of forms, for example on forums, in blogs and with photo and video sharing websites. Sites like Facebook and Twitter [...]]]></description>
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		<title>How do I decide where to spend my marketing money?</title>
		<link>http://www.gapgb.com/index.php/2009/04/how-do-i-decide-where-to-spend-my-marketing-money/</link>
		<comments>http://www.gapgb.com/index.php/2009/04/how-do-i-decide-where-to-spend-my-marketing-money/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 16:26:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[website marketing]]></category>

		<guid isPermaLink="false">http://www.gapgb.com/?p=1257</guid>
		<description><![CDATA[There are hundreds of ways of spending your money and this post discusses some of these. Online or traditional? Probably a bit of both. The internet has had a huge impact on the way people find products and services, so get an online presence as soon as you can. This doesn&#8217;t mean you necessarily need [...]]]></description>
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