"PR Redefined"

You might be asking WHAT IS A BLOG?
Well you are reading one right now, this article is a blog.

“Blog” is an abbreviated version of “weblog,” which is a term used to describe web sites that maintain an ongoing chronicle of information. A blog is a frequently updated website it can feature diary-type commentary and links to articles on other Web sites. Blogs range from the personal to the political, and can focus on one narrow subject or a whole range of subjects.
Many blogs focus on a particular topic, such as web design, home staging, sports, or mobile technology. Some are more eclectic, presenting links to all types of other sites. And others are more like personal journals, presenting the author’s daily life and thoughts. (more…)

Sky used this clever campaign to reach out to the energy conscious consumer, suggesting its products were more energy efficient than others.

Recent trends across business have begun to suggest a new route to consumers’ attention in the marketing field, this being the use of corporate social responsibility and cause related marketing.

Corporate social responsibility (CSR) “demands that business takes responsibility for social problems, issues and social and political goals beyond their core business activities”. This ideology is becoming commonplace as businesses look to diversify their brands from others.
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Social Media is becoming a very common phrase but do you know what it is? In its most basic form, it is people having conversations and sharing information online. These conversations can take a variety of forms, for example on forums, in blogs and with photo and video sharing websites.

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