HW Corporate Finance
HW Corporate Finance approached us after trying a range of different marketing activities with differing degrees of success.
They are specialists in the buying and selling of businesses and our brief was to create a new marketing strategy to attract enquiries from business owners looking to sell a business or senior management teams looking to perform a management buy out.
We based their new strategy around two highly targeted and specialised websites that enabled them to appeal directly to these groups and removed some of the barriers caused by the jargon used within the corporate finance industry.
The two new wesbites www.tobuyabusiness.co.uk and www.tosellabusiness.co.uk are promoted through search engine optimisation and pay per click advertising. They rank on page 1 of Google for key words such as Management Buy Out and have led to new contracts for the HWCF team.
