"PR Redefined"

We will research your target market, develop your message and then help decide the best media to deliver it.

There are dozens of different PR and marketing techniques, some will be more relevant to you than others. Our role as a communications specialist will be to create the best PR campaigns for your marketing mix, to work to your budget and to work with you to obtain the best media exposure for your products and services.

Your marketing strategy will include many different activities and PR is integral to all of the best campaigns. As a North West PR Consultancy, we have the knowledge and contacts to raise your company’s profile.

We will consider familiar methods such as printed media and TV as well as the use of new channels like Facebook, LinkedIn and viral marketing.

Moving on from media coverage, well written copy in your adverts, website pages, email marketing and sales documentation must match your PR message. Too often we see good stories that are not reflected on the featured business’s website. Internet PR and marketing is also an essential part of any PR plan and includes online promotions, search engine marketing, online PR and viral marketing.

Here are some of the PR services we offer:

	PR Obtain targeted media coverage with press campaigns, events and news releases to highlight your successes, products and services.		Websites Make your website more effective and generate genuine customer enquiries and sell your products and services
	Direct Mail Talk directly to your target audience with well written direct mail campaigns.		Copywriting Develop a clear message, adjust the style to match the purpose, sell your benefits and use your keywords to help build web traffic.
	PR consultancy Research your target market and industry, develop your message and then decide the best media to deliver it.		SEO Improve your search engine ranking, research and implement the best keywords to place you on the first page of the major search engines.

	Email Marketing Develop an effective customer database and create targeted email campaigns, an excellent way of keeping in touch with your current clients.		Social Marketing Promote your brand and website through social networking websites spreading your message and building your brand.