Pay-per-click advertising
Pay per click adverts are an excellent way of generating visits to your website.
Selecting the correct search terms allows you to filter out irrelevant web searchers and target specific clients. For example if we selected the term ‘cosmetic dentists in Cheshire’ as a key phrase for you, then your advert would only appear against searches for this phrase and you would only be charged when someone clicked on your advert and was directed to your website.
It is important to then point visitors at a page relevant to the topic of the advert and not just your home page so that they do not have to hunt for the information. Carefully designing the campaign generates the best levels of enquiries or sales for each term.
Pay per click campaigns work best when carried out in conjunction with search engine optimisation. Together SEO and PPC can target the complete spectrum of web customers interested in your products or services.
We have written a more detailed article on pay per click marketing for you in our advice section.
Your pay per click campaign would consist of:
- Keyword research
- PPC Advert copywriting
- Landing page design and development
- Monitoring results, either daily, weekly or monthly depending on the volume of activity.
We will track the results of your campaign and will be able to tell you not just how many people are clicking on your ad, but will be able to monitor the return on investment for each keyword phrase.
This ability to closely monitor results and adjust the campaign mean that PPC can be an extremely effective form of marketing.
We would be happy to review your products and / or services to see if we feel it would work for you.