Keywords and key phrases are integral to any internet marketing project. Most internet users find sites by using search engines rather than directly. Search engines use the keyword entered by the user to try and match with the relevant information on the web. So keywords are widely-used and vital to your internet presence.
Getting Started
You probably know which keywords and phrases will match your business. An easy way to start is to brainstorm and bounce ideas around until you have around 30 phrases on a list. Don’t try to rank them yet, just try and make the list reflect the subject. (more…)
