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What is pay per click?
This is an internet marketing technique which helps you promote a product or service online.
Pay per click is a great way to advertise without spending too much, because you only pay when a person clicks your ad. It is also something which can be monitored on a daily or even hourly basis and can be adjusted continuously to optimise your results.
Keywords and key phrases are integral to any internet marketing project. Most internet users find sites by using search engines rather than directly. Search engines use the keyword entered by the user to try and match with the relevant information on the web. So keywords are widely-used and vital to your internet presence.
Getting Started
You probably know which keywords and phrases will match your business. An easy way to start is to brainstorm and bounce ideas around until you have around 30 phrases on a list. Don’t try to rank them yet, just try and make the list reflect the subject. (more…)
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