What is pay per click?
This is an internet marketing technique which helps you promote a product or service online.
Pay per click is a great way to advertise without spending too much, because you only pay when a person clicks your ad. It is also something which can be monitored on a daily or even hourly basis and can be adjusted continuously to optimise your results.
It is not enough simply to have a web presence – the chances are that all your competitors have one too. You have to make yours stand out. Publish PR releases on trade sites, advertise in relevant areas, keep online directories up to date and work your website constantly.