If you watch Dragon’s Den, many of the companies pitching for money often come unstuck because the Dragons don’t believe they have any clue of their market size and likely success. They often ask the unlucky entrepreneur if they’ve plucked these figures from the sky.
It can be very difficult to have an exact figure for your potential market but you must at least make some effort to estimate it. Here are some ideas on how you might go about it without spending lots of money. (more…)
