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What is pay per click?
This is an internet marketing technique which helps you promote a product or service online.
Pay per click is a great way to advertise without spending too much, because you only pay when a person clicks your ad. It is also something which can be monitored on a daily or even hourly basis and can be adjusted continuously to optimise your results.
There are hundreds of ways of spending your money and this post discusses some of these.
Online or traditional?
Probably a bit of both. The internet has had a huge impact on the way people find products and services, so get an online presence as soon as you can. This doesn’t mean you necessarily need to spend thousands, but people will find it odd if you have no web presence. (more…)
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