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There are hundreds of ways of spending your money and this post discusses some of these.
Online or traditional?
Probably a bit of both. The internet has had a huge impact on the way people find products and services, so get an online presence as soon as you can. This doesn’t mean you necessarily need to spend thousands, but people will find it odd if you have no web presence. (more…)
It is not enough simply to have a web presence – the chances are that all your competitors have one too. You have to make yours stand out. Publish PR releases on trade sites, advertise in relevant areas, keep online directories up to date and work your website constantly. (more…)
Keywords and key phrases are integral to any internet marketing project. Most internet users find sites by using search engines rather than directly. Search engines use the keyword entered by the user to try and match with the relevant information on the web. So keywords are widely-used and vital to your internet presence.
Getting Started
You probably know which keywords and phrases will match your business. An easy way to start is to brainstorm and bounce ideas around until you have around 30 phrases on a list. Don’t try to rank them yet, just try and make the list reflect the subject. (more…)
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