Event organising can be tricky business. There is a minefield of aspects to consider from venue to catering, guest-list to itinerary, entertainment to press, the list goes on. So why not take this huge burden off your shoulders and let us do the hard work for you? From the whacky to the wonderful, we have the experience to make your event a success.
How it works
There are only two things we ask you to do when planning your event;
1) Decide what you want to achieve from the event - Whether it be to raise money for charity, launch a new product or increase footfall and sales.
2) Set the budget - It’s easy to get carried away and spend money on things that really aren’t important or things you could have got much cheaper had you planned your event properly. At GAP PR and Marketing, you decide the budget for your event and we’ll stick to it, ensuring you value for money and peace of mind.
Now sit back and relax and leave the rest to us.
What we do
We’ll match your aims and budget to the right type of event. A sophisticated awards ceremony might need a large venue, a three-course meal and entertainment for hundreds of people. A business course or workshop might only need a small room and light refreshments. We’ll do the research and find the most suitable option for your event. Once we’ve come up with the ideas we’ll sit down with you and let you decide what you want.
Drawing up a guest-list, writing invitations and finding up-to-date names and addresses can be time consuming. Whether you want to invite customers, members only or the press, we’ll use a combination of your customer databases, our contacts and a little bit of creativity to make this complicated process a breeze.
If your event is open to the general public or requires ticket sales, we need to let people know about it. Traditional paid-for advertising figures can be astronomical and often where budgets can be blown. We’ll plan a promotional campaign using a mixture of pr, direct mail marketing, social media marketing and advertising where appropriate, guaranteeing you wide spread publicity at a realistic cost.
We will even source some extra hands to help out at your event and will be on hand to facilitate ourselves if need be. And our part won’t end when the event does. We’ll follow up with some post-event pr and analysis to ensure an all round service.
So for a professional, targeted event that is on budget and on time, let GAP PR and Marketing plan your next event.
Examples of events we’ve organised:
Guinness World Record attempts at the Indian Ocean – As part of their regular pr activities, the popular Tameside restaurant attempted (and achieved) three Guinness World Records; the tallest poppadom tower (twice) and the most naan breads made in an hour. These events received local T.V. coverage from Granada Tonight and BBC North West Tonight, local and national print coverage and a spot on Talk Sport radio!
‘Beat My Gran’ at Simple Bar– As part of the Manchester Food and Drink Festival 2009, we asked the public what the best dessert their Gran ever made was and challenged the chefs to recreate the top 5 at an event at the restaurant, with the winners recipe featuring on the new Simple menu. This event raised the restaurants profile and got them inclusion on the festivals promotional material which reached hundreds of thousands of people across the Greater Manchester area and beyond.
ABF Big Curry Charity Night at the Indian Ocean – The restaurant took part in the annual ‘Big Curry’ fundraising campaign from ABF The Soldiers’ Charity. We created the promotional material, generated pr and organised the guest-list for this event which got inclusion on the charity’s official publications (website and newsletter) and also the local press.
Launch party of Jahan restaurants in Lyme and Melling and anniversary parties in Walton – We arranged a meet and greet with the restaurants staff in traditional Indian dress, looked after the guest-list and invitations, booked the entertainment and secured publicity.
Corporate tasting events for Simple Bar and KRO Catering – These events were used as platforms to launch their services to potential clients. We sourced local businesses and there PA’s and invited them to come along to tasting sessions where we gave them more information on the range of menus and catering facilities available.
