Offering the highest quality Halal dishes to wedding organisers, hotels and events caterers across the North West, Indian Ocean Catering are happy to advise on menus and budgets.

Their experience comes from 25 years of delighting clients with their Punjabi, Kashmiri and Gujarati dishes.

For further details take a look at their website www.indianoceancatering.co.uk

That means when they scan your website, it is designed in such a way that the contents are clearly defined so the scanning software can index your website correctly against a list of topics.

PPC or Pay Per Click is a form of search engine advertising such as Google Adwords, that will display an advert when triggered by a search phrase that a user has typed in.

SEO is sometimes seen as a scam and certainly we have seen dubious operators in the market. But think about it – Google wants to return the best results it can for a search phrase that a user types. How else is it going to know whether your site is a good match to that search phrase other than by reading your site and deciding how to rank it.

So all the SEO process is, is good housekeeping. Correct labels (or keyword phrases) make sense don’t they? When these are used well and good content is written, Google is happy. If you try and scam them into returning a result, they will track you down.

Investing in SEO has helped many of our clients reach top 5 rankings on page 1 and this leads to better sales.

PPC is an excellent way of driving traffic to your site, but there is a cost so careful attention to the landing page on your website and monitoring of the results is vital.

This type of advertising is an excellent way of picking up additional search traffic for the less popular or “long-tail” phrases. These are the ones that are slightly different to the most popular or obvious choices but which are still relevant. Often they are even more relevant as they can be more detailed.

We recommend PPC for businesses that sell online or have a specific well defined service to promote. General browsers don’t convert to sales very easily but specific ones do. So better to spend your money picking up those people who are ready to buy than those who are just idly searching.

If you’re not sure is either SEO or PPC is right for you, drop us a line with a link to your website and we will take a look for you.

As one of the UK’s best known Personal Injury Specialists, we have been commissioned by Mellor Hargreaves to help them expand thier penetration in this market and engage with members of the public about the true nature of personal injury law, rather than the mythical “ambulance chasing” profile that the profession is often wrongly accused of.